Easter Trends for 2014 Released by the National Confectioners Association

Published By : 10 Apr 2014 | Published By : QYRESEARCH

With Easter just around the corner, get set to indulge your sweet tooth to the maximum. The Easter bunny brings with him a whole load of goodies and this also translates into a high-sales period for confectioners all across the world. 

In view of this, the National Confectioner’s Association has released a report that offers insights into the major trends and forecasts for this Easter season. According to the NCA, nearly 83% parents said that chocolate and candy will form a part of their Easter baskets this year, based on a nationwide survey in the United States. 

In addition to these sweet goodies, 73% parents said that other items that will most likely find their way into the Easter basket are: stuffed toy animals, crayons and books. Research has previously shown that candy products only comprise 2.2% of the average diet.

So what’s in store for the confectionery industry in the United States this Easter? The report says that sales of about USD 2.26 billion are projected this year. This would be 4% higher than last year’s sales thanks to the availability of three extra weeks this year in which merchandising activities could gather steam.

In addition to this, nearly 81% of respondents that formed a part of the survey said that they plan to gift or share candy during this much-awaited springtime holiday. 

In addition, figures available state that most Americans are influenced by the brand name when it comes to purchasing candy; 71% to be precise.
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