Ease of Purchase to Boost Demand for Instant Beverage Premixes

Published By : 04 May 2016 | Published By : QYRESEARCH

Instant beverage premixes are the concentrated form of numerous beverages that can be prepared as ready to drink by the addition of water or by heating. The increasing design and product innovation and the rising disposable income within developing economies are amongst the major factors fuelling the market for instant beverage premixes. In addition, the hectic lifestyles of consumers has also impacted the market positively. 

The top two trends seen in the market are as follows:

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  • Instant Coffee Premixes to Dominate: Instant coffee is the most demanded instant beverage globally. The expansion of coffee globally is the major reason for the growth of this segment in the market. The segment of instant tea trails the instant coffee premix in the market for instant beverage premixes. The increasing popularity of tea within Asian countries has aided the growth of the market for instant premix in nations such as that of Japan and China. The increasing health benefits of coffee and tea and their common usage in the traditional breakfast of a number of cuisines are the major reasons for the increased share of these two instant beverage premix market segments. Soup trailed these two segments and constitutes as the third-largest instant beverage in the market. 
  • Easy of Purchase Supports Market Growth: In addition to the increasing consumer awareness on health advantages as well as convenience of these instant beverage premixes, the market is also fuelled by the growing availability of these premixes. A number of shopping points such as hypermarkets and supermarkets invariably have been selling these instant beverage premixes. In addition¸ the rising presence of online shopping channels in developing economies has also propelled the growth of the market. Even the average consumer within the regions of Latin America, the Middle East, North Africa, and Asia Pacific has an available access to the shopping portals online and these online portals are presenting non-perishable food products such as instant beverage premixes, thus resulting in increased online sales. 

Hence, the market will experience a number of changes in the coming years and is expected to flourish. However, the penetration of low priced products will hamper the overall revenue generation, hence posing a negative impact on the growth of the market for instant beverage premixes. 

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