Diet Pepsi without Aspartame to Hit US Markets Next Week
Published By : 10 Aug 2015 | Published By : QYRESEARCH
Diet Pepsi by PepsiCo, Inc. made without the use of aspartame will be reaching the markets in the United States as early as next week, marking the most significant change made to the beverage in the last 30 years. Growing criticism on the use of aspartame, the controversial sweetener, in the drink has resulted in declining sales of Diet Pepsi.
Seth Kaufman, senior vice president at PepsiCo said that the mouthfeel of drinking the silver canned Diet Pepsi needed to match the expectations of the consumer. Making sure the taste of the drink remained unchanged was not an easy task, Kaufman added.
In the most recent alteration in the Diet Pepsi recipe, aspartame has been replaced with a mixture of sucralose and acesulfane potassium. The decision to make this massive change came after the sales volume of Diet Pepsi dropped 5.2 per cent in 2014. Even though sales volume of rival Coca Cola’s Diet Coke plunged 6.6 per cent the same year, the beverage giant says that it has no plans of substituting aspartame from its drink.
The question remains if consumers who are looking for a drink free of aspartame will switch from Diet Coke to the new Diet Pepsi. Kaufman refused to comment on the same.
Acesulfame potassium was authorized for use in food and beverages in 1988 and drinks such as Coke Zero presently use the ingredient, although Coke Zero still contains some percentage of aspartame. Sucralose was authorized to be used in food in 1998 and is presently marketed as Splenda. A type of Diet Coke uses Splenda. Both these sweeteners have been considered safe by the US Food and Drug Administration. Diet Coke with Splenda has been sold in the market for over 10 years now.