Despite Approval, Palcohol not to be Available Soon

Published By : 27 Apr 2015 | Published By : QYRESEARCH

It is being called Kool-Aid, but with a kick. Military troops who have been hoping to carry a couple of pouches of dried alcohol with them either on a camping trip or on their next deployment will still have to wait. States across the United States are still deciding whether or not to regulate the powdered booze, called Palcohol, and the firm that manufactures it is still exploring production and distribution options. 

Palcohol is powdered alcohol which can be mixed into a liquid to make it an alcoholic drink. The product was given federal approval by the Alcohol and Tobacco Tax and Trade Bureau last month. The agency is responsible for enforcing laws that regulate the production of alcohol, its import, and its advertising and marketing. 

However, even with the stamp of approval from the Alcohol and Tobacco Tax and Trade Bureau, the beverage mix will not be available any time soon. Palcohol is intended to be sold in ABC and liquor stores. 

According to the creator of Palcohol Mark Phillips, Lipsmark, which is the product’s parent company, is still contemplating where to base its production unit and waiting as states across the United States go over the pros and cons of the product.

Palcohol will be available in five distinct flavours: cosmopolitan, vodka, lemon drop, rum, and powderita. In many cities, the product stares at an uphill battle. Quite a few states are in talks of banning the sale of Palcohol due to concerns over the safety of the beverage, public consumption, and the various risks for underage alcohol drinkers. 

The National Conference of State Legislatures declared that Palcohol is already banned in six states: Louisiana, Utah, Virginia, Alaska, South Carolina, and Vermont. 
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