Demand for Organic Car Air Fresheners Creates New Opportunity for North American Car Air Freshener Market

Published By : 29 Feb 2016 | Published By : QYRESEARCH

The daily running of car, pollution, food remnants, clothes, and body odor all contribute towards foul smell in the car. These causes that lead to a terrible smell in the car are common and beyond control. The high incidence of foul smelling cars and the need to keep them clean has led to a huge demand for car air fresheners, especially in North America. The demand for car air fresheners is not only high in personal cars but also in the commercial vehicle segment. The types car air fresheners sold in this market are gels and cans, paper car fresheners, sprays and aerosols, vents and clips, and others. 

Innovations Drive Car Air Freshener Market in North America
The consistent innovations made by the top players in the North America car air freshener market is expected to have a positive impact on the growth of this market in the coming six years. Companies such as Procter & Gamble Co., American Covers, Inc., CAR-FRESHNER Corporation, dba Handstands, and S.C. Johnson & Son, Inc are working their way towards tapping the unmet needs in this market that are defined by changing lifestyles, rising disposable incomes, and the growth of the promising middle class.

Strong Network of Distribution Channels Brings adds to Revenue of Car Air Freshener Market of North America
The car air freshener market in North America is also being driven by the growth of distribution channels such as e-commerce, retail outlets, hypermarkets, and supermarkets. The ubiquitous nature of these goods is also making is increasing their visibility, which in turn is leading to a higher sales figures. Furthermore, strategic placement of these products, visual merchandizing, and impactful advertisement is also generating to a massive boost to the earnings of this niche market in North America.

In the coming years, the demand for organic car air fresheners is expected to open up a new avenue for growth for the car air freshener market in North America. This segment of car air fresheners will be driven by the health-conscious population that will choose natural air fragrances over synthetic ones.

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