Published By : 25 Jul 2016 | Published By : QYRESEARCH
Specialty household cleaners address issues of maintaining hygiene and cleanliness in buildings of all kinds. They deal with various areas of the house such as bathroom, bedrooms, floor, kitchen, and others. A wide variety of products are available today to deal with different areas of a place. Glass cleaners, auto polishes, toilet bowl cleaners, and hard surface cleaners are just some of the products that are sold extensively by market players. Market players adopt aggressive marketing strategies to popularize their product range and brand, to attract customers and boost sales.
According to a research report by Transparency Market Research (TMR), the U.S. specialty household cleaners market, which was valued at USS$5.1 bn in 2011, is expected to reach US$7.9 bn by 2018 expanding at 6.6% CAGR from 2012 to 2018.
Consumers Demand for Chemical-free Specialty Household Cleaners
The educated and well aware consumers of the U.S. demand for household cleaners that are eco-friendly and chemical free. A demand for eco-friendly products is raging these days due to a heightened awareness about environmental conservation. As more and more consumers are becoming aware of the ill-effects of strong chemicals on the environment, manufacturers are concentrating on developing household cleaners that boast of being chemical-free. This has resulted in increased investments in research and development activities so as to develop products that are innovative, using natural ingredients that are safe for the environment and also effective on the surface to be cleaned.
Rising Prices of Raw Materials: Matter of Concern for Manufacturers
The rising prices of the raw materials used in the production of household cleaners are proving to be a huge challenge for manufacturers in the industry. With intense competition and the presence of many players, each competing with the other by reducing prices to attract customers, high cost of raw materials prove to be a big issue. As consumers focus on cheap alternatives, rise in price of household cleaners can affect the sales of products that have higher cost.