Published By : 04 Aug 2016 | Published By : QYRESEARCH
The U.S. specialty household cleaners is driven by the rising hygiene awareness and the hectic lifestyle of consumers. The increasing incidence of disease outbreak and increasing incidence of infections is also driving the utilization of specialty household cleaners. The rising number of women in the workforce is also aiding the growth of this market. The increasing disposable income in the U.S. is also leading to increased sales of specialty household cleaners.
The U.S. specialty household cleaners market is facing a host of challenges. First and foremost, the increasing prices of raw materials is one of the major factors that this market is grappling with. Moreover, the use of harmful chemicals is also a concern among consumers, which can impact the demand for specialty household cleaners. The poor packaging of these goods has resulted in huge losses for product manufacturers. An excellent example is The Clorox Co., the company had to recall three products since the bottles were not designed to be child-resistant and the tops could be easily opened by small children.
On the contrary, S.C. Johnson &Son Inc. have entered into agreements to purchase the supplier of household products and personal-care products that are aimed at families with small children. In this regard, the company has entered into a collaboration with Babyganics to manufacture products that are suitable to be used for families with children.
Top players in the U.S. specialty household cleaners market are adopting aggressive marketing programs to enhance sales. An increasing investment in research and development for newer products is another strategy that players in this market are focused on. Research and development activities are also aimed to lower production cost, which will allow manufacturers to offer products at lower cost. This will help attract consumers and boost sales. For example, Church & Dwight Co. Inc., the company’s efforts to reduce the production cost and attain product innovation have benefitted sales and profitability.
Among urban consumers, the increased demand for green products generally is likely to exhibit an increased demand for eco-friendly disinfectants and other green products. The demand for all-in-one products is another emerging trend that has been observed in this market.