Chinese Manufacturers Looking Out to Tap Indian Market
Published By : 06 May 2015 | Published By : QYRESEARCH
Chinese manufacturers are targeting the Indian consumers by upgrading their products to meet Indian standards. Though Chinese-made goods have been flooding the Indian market for long, the cheap quality of the products have been always a disappointment for the growing Indian consumer base. It seems that the Chinese manufacturers have finally opened their eyes to tap the Indian market with their upgraded products. According to the data provided by the Bureau of Indian Standards, more than 60% of the products registered recently have been made by the Chinese manufacturers.
After the Indian government announced that only products with Indian standards certification will be sold in the country, the Chinese manufacturers have made a beeline for registering themselves under this new scheme called self-declaration conformity. Out of 1,574 items registered under the scheme, 960 are for Chinese goods. International players such as Sony, Cisco, and Dell, have also registered under the scheme as they ship goods into India through China’s help. Also, other Chinese players such as Xiaomi, Huawei, and Haier, who are internationally well-known, have capitalized this opportunity to meet the Indian standards.
The Indian consumers are being offered a range of products manufactured in China- electronic devices, household goods, and decorative items, among others. The government is yet to set the domestic standards for the wide variety of goods which has led to led to the unregulated entry of the Chinese products. Under the “Make in India” campaign by the government, it would become mandatory for all foreign manufacturers to comply with BIS norms.