Chinese Automakers Driving the Global Market with Their Different Tastes
Published By : 20 May 2015 | Published By : QYRESEARCH
A chance to visit the Auto Shanghai is an opportunity to witness a cultural exhibit of the automotive world. The huge show is held on the outskirts of the megalopolis to witness the local auto manufacturing companies face off against the other car manufacturers, which have travelled far to capitalize on the China’s emerging economy.
It also provides a chance to witness the show of vehicles, which might soon arrive in the market. The organizers of the Auto Shanghai feel that the exhibit is not just a show, which promotes the recent concept cars; but it’s also a base to establish how much the tastes in China are driving the market place across the globe. Moreover, the Chinese tastes bends towards expensive and luxury vehicles that have proven to be an authentic license to generate the Yuan in the last decade.
Bentley had made its initial foray into the market of China in 2002, which is an early and a very risky step at the time. At present, there are around 23 dealers of Bentley in the mainland China and the luxury brand accounts for 35% share of the ultra-luxury market in this region. The board member for marketing and sales at Bentley Motors Ltd., Kevin Rose stated that the things that the Chinese consumer prefers in general are basically a combination of performance and luxury. Kevin Rose further added that they have achieved high level of sophisticated in terms of their knowledge and a better understanding of different brands, and whatever things are available.
The Chinese consumers also lean towards responding to particular qualities in a specific vehicle such as rear-seat leg room, fixed roofs, and a lofty ride height.