Chinas Wait for Xbox One Extended to Year-End

Published By : 22 Sep 2014 | Published By : QYRESEARCH

Microsoft’s Xbox One, which was to be released in China on Tuesday, September 23, will now be out by the end of the year, further delaying the launch. Microsoft has offered no concrete reasons for the delay. A Microsoft spokesperson merely stated that the launch of Xbox One was rescheduled in order to deliver “first-rate gaming and entertainment” experience and that the device will be launched in China by the end of this year. Microsoft was reportedly partnering with BesTV, China-based internet TV set-top box maker. 

The unclear reasoning has given room to numerous speculations, the primary one being the abysmal unveiling of the Xbox One in Japan on September 4. Contrary to the sale of over 60,000 units of the Xbox 360 in the first two days in Japan, the Xbox One sold merely 24,562 units in the first four days.

There have been unconfirmed reports that there were 100,000 preorders for the Xbox One in China ahead of the launch. This could only mean that the last-minute decision to reschedule was based on something crucial.

The delay is just one of many setbacks that Microsoft has experienced in China, the latest being the wide-spread investigations on suspected anti-trust violations with regards to Windows OS and Microsoft Office. 

China is the world’s third-largest gaming markets and revenues grew to US$14 billion last year. Microsoft has to compete with gaming giants Nintendo’s Wii and Sony’s PlayStation. On a global scale, the Xbox One sold 5.1 million units since its launch, which is behind Nintendo’s Wii U with 6.68 million units and Sony’s PS4 with 10 million units.
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