Chinas Baidu Invests in Taboola

Published By : 18 May 2015 | Published By : QYRESEARCH

In its fourth investment in US-based companies, China’s largest search engine Baidu has invested an undisclosed amount in Taboola, the content recommendation platform. According to Adam Singolda, the CEO and founder of Taboola, this partnership will help his company to expand in China. The company had so far raised US$157 million in funding before Baidu’s investment which is estimated to be worth multi-million dollars. 

As per comScore’s US rankings for April, Taboola is the third largest syndicated advertising platform with its paid content recommendations appearing on websites such as The Atlantic, Business Insider, and MailOnline. Singolda mentioned that his company will help Baidu, the fifth most-popular site in the world as per Alexa ranking, in upgrading and monetizing the already existing content recommendation platform and bring more publishers and advertisers on board. Taboola uses predictive targeting technology to let users discover content and Baidu is expected to incorporate this technology in its platform. 

Presently, Taboola is valued at more the US$1 billion. With 270 employees across the globe, it has annual revenue of more than US$300 million. In its Series E funding in February, the company had raised US$117 million from the investors which included Yahoo Japan. It helped Taboola to enter into the Japanese market. Singolda sees the latest investment not only as an opportunity to enter China but also as a new phase for content sites where data would be personalized depending on the reading habits of the users. He also revealed that the company is working on a newsroom product for homepage editors. 
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