Cheap Price of Organic Milk Increasing Sales

Published By : 17 Feb 2015 | Published By : QYRESEARCH

In the past, organic milk was exclusively purchased by the trendy and wealthy middle classes. However, in the last few years this scenario has changed and it has gone mainstream, as analyzed from the latest figures.

This shift has been driven by the cost-effective prices in the supermarket, which has made organic milk more accessible for most cash strapped family units for the first time in history. In addition, the belief that organic milk is tastier, healthier, and more nutritious than regular white milk has also added to the growing figures.

According to a study published by Newcastle University in 2011, organic milk has higher concentration of beneficial polyunsaturated fats as compared to conventional milk. Scientists also believe that a cow whose diet is rich in grass, silage, and hay can lead to healthier milk as compared to one which has supplemented with cereals and bakery by products. The taste according to consumers is better, according to one survey around 200 people, one in three claimed that the taste was the reason they have switched to organic milk.

On the other hand, the Danish Institute of Agricultural Research states that organic milk is 75 per cent high in beta carotenes and around 50 per cent higher in vitamin E content and contains higher amount of other antioxidants. Another study published in the British Journal of Nutrition states that around 2,800 families displayed that children had 36 per cent less occurrences of eczema with organic milk and cheese consumption.

However, the lower yields in combination with organic feeds and higher welfare standards and more labor intensive farming come to a price to consumers. At Tesco, consumers will find that a pint of organic milk will set you back 58p. Also, in Sainsbury, 49p is the price for ordinary pinta while 60p for organic.
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