Can Set-Top Box Vendors Survive the Onslaught of Intense Competition?

Published By : 06 Jan 2016 | Published By : QYRESEARCH

The improvement of video quality via digitization and introduction of high definition channel services has greatly benefitted the set-top box market in recent times. Digitization has also vastly increased the number of channels broadcast by a cable provider through satellite. 

The global set-top box market is anticipated to witness healthy growth over the next six years and as new players enter the scene, older ones will have to step up their game and introduce improved services and enhanced display qualities. 

One of the most significant factors that has benefitted the global set-top box market is the booming rate of signal digitization adopted by several broadcasters. Paid TV operators have especially made the most of this phenomenon. The inclusion of interactive services and channels has also improved consumer appeal. 

The rapid rate of standardization of cable TV signals has greatly boosted the set-top box market in Asia Pacific, mainly owing to the shift to satellite signals. Among all the regional segments of the global set-top box market, Asia Pacific holds the largest share and is also the fastest developing region. Large-scale digitization of cable TV services is the primary factor propelling this regional market. 

Europe and North America are presently saturated markets and therefore likely to experience a slow but steady growth rate. Compare to other regions, North America switched to digitized cable television quite early. This means that by now, there are multiple top-end players who have established themselves. A slew of domestic companies also make up the vendor landscape in this region. Future growth in North America can be achieved with the introduction of HBB and IPTV set-top boxes. 

The key point here is that regardless of the pace that the different regional markets are growing at, the competition is intense. The TV viewing pie is up for grabs and players both small and large are trying to appease the masses by offering the best services and perks.

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