Can Frozen Processed Foods Keep Up with the Growing Challenges of Consumerism?

Published By : 07 Jan 2016 | Published By : QYRESEARCH

The frozen processed foods market is no doubt one of the most successful categories in the food and beverages industry owing to its escalating demand and benefits of convenience. Expensive and innovative marketing strategies devised by key players have also proved to work in favor of this market. 

However, over the recent past, the frozen processed foods segment has been undergoing turbulent times and its benefits are being heavily debated. The opposition argues that the contents of frozen processed food products are quite harmful to the body and there is, in fact, proof to support their arguments. 

Like every other industry, the food and beverages sector has been a victim of consumerism and, as is evident over the decades, consumerism can be immensely fickle. One of the most significant problems that the frozen processed food products face is the presence of trans fat. Not so long ago, trans fats were thought to be a healthier and cheaper alternative to butter with a much longer shelf life. Now, however, scientists state that trans fats pose twice the risk of heart diseases. 

The frozen processed foods segment has also faced a lot of flak for the presence and/or absence of particular ingredients. A recent example is the horse meat scandal of 2013 that hit Europe. Several products marked as beef were found with traces of horse DNA, with some cases where the products were in fact 100 per cent horse meat. This scandal brought to the fore the glaring discrepancies in screening measures undertaken by the food and beverages industry in Europe. Now although horse meat consumption is not actually harmful to human health, the consumption of meat that came from sports horses can be detrimental. Sports horses are more often than not given veterinary drugs to improve performance and the likes and these drugs are banned for use in animals that are bred for human consumption.

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