Brewers Selling More Beers with Higher Alcohol Content
Published By : 10 Aug 2015 | Published By : QYRESEARCH
If history is anything to go by, drinkers in the United States prefer light beers such as original brew and Budweiser’s Bud Light, which are the top selling beers in the country.
However, in order to satisfy the changing tastes of the US consumers, brewers today have been selling more beers with high content of alcohol or ABV (alcohol by volume), according to data revealed by Mintel – a consumer research company. In 2013 and 2014, an estimated one out of every four new lagers launched at a global level comprised of a 6.5 per cent or higher alcohol by volume. In 2012, however, only around 15 per cent of the new beers launched that year had an ABV of 6.5 per cent or more. Almost 12 per cent of all the new lagers released in 2014 had alcohol by volume levels of more than 8 per cent, which is almost twice the amount in a Bud Light. Average alcohol by volume of craft beer across the board is 5.9 per cent.
Justin Dolezal, a beer buyer in Los Angeles’ Buzz Wine Beer Shop said that the alcohol by volume level grew along with the growth of craft beer.
CNBC reports that sales of craft beer were US$ 19.6 billion last year, retaining its four year streak of growth in double digits.
Jim Koch, founder of Sam Adam’s Boston Beer Co. said that today, drinkers have even more sophisticated palates than what drinkers did many years ago. These drinkers are always on the lookout for high quality and unique beers.
However, the growth of brews with higher alcohol content may not be an effect of changing American palates alone. Some bartenders in the country have observed that consumers who are looking to get buzzed quicker are usually the ones buying beer with higher alcohol by volume levels.