Published By : 02 Mar 2016 | Published By : QYRESEARCH
When it comes to beverages, bottled water is not just the fastest selling beverage in the world but also one of the biggest commercially sold categories of drinks. The rising concerns over the effect of carbonated beverages on the health of the consumers and the easy availability of new and innovative flavors in functional beverages have resulted in the growing demand for bottled water. The easy portability of clean and pure drinking water and the introduction of innovative packaging solutions have greatly benefited this market.
Shortage of Clean Tap Water Driving Sales
The expansion of the bottled water market is primarily fueled by the rise in health concerns. As a result, countries such as Mexico, China, India and others are the prime regions that drive the sales of bottled water mainly because pure and clean drinking tap water is not uniformly available in these countries. Factors such as water pollution have rendered the water in several countries unfit for drinking, thereby propelling the bottled water market.
Giving Soft Drinks a Run for their Money
A number of large soft drink companies have been witnessing a fall in the sale of sugar sweetened soft drinks with a rising number of consumers becoming more aware about the adverse effect of soft drinks on their health. This has led them to shift to bottled water. The rising incidence of diabetes and obesity among adults as well as children has also resulted in the declining sales of soft drinks and other sugar sweetened beverages. The sales of bottled water, on the other hand, have soared.
Coca Cola India Shuts Down Several Plants
Despite the fact that summer is almost on its way in India, Coca Cola India has been forced to close down a number of plants in the country owing to insufficient demand for carbonated and sugar sweetened beverages. The massive losses incurred in the soft drinks market can also be attributed to the rising awareness among consumers regarding the ill effects of these drinks.