Published By : 25 Nov 2015 | Published By : QYRESEARCH
We live in the world, where one in every nine people is chronically hungry, therefore world is faced with a major challenge of feeding additional 2 billion people by the time it reached 2050. This, however, is not a news, but a known fact. Major companies around the world associated with innovating crop science, water efficiency, livestock growth, and supply chain distribution are seeking to design and more productive and efficient food system capable of catering to the rising global demand.
“Sustainability” literally holds the key to the future of food. It is truer because world today is at the loggerheads to ensure sustainability in nutritional needs of the growing populace, without creative havoc in the ecosystem. Analysts tout biotechnology as the key tool that can help the world curb the impending danger of food scarcity. For instance, the market soon may offer commercially available hamburgers that are grown from stem cells that will eventually reduce the dependence on resource-intensive livestock.
However, the concept of sustainable food includes more than just producing food crops in enough amounts to eradicate hunger. Food companies and agribusinesses are therefore considering other aspects of sustainability to positively influence the food value chain. The industry today has immense opportunities for companies as well as social entrepreneurs hailing from different sectors and who are willing to contribute for building the infrastructure for a sustainable food system. Stakeholders therefore, are contributing in every way possible by marketing through responsible consumer brands, expanding community markets, and supporting family farms.
Hence, the companies are now focusing more on building more sustainable brands. Consumer brands, for instance, have been cited as the key vehicle for making people aware about sustainability and the same also benefits in creating more robust value chains.
Capitalizing on the basics of brand building, these companies are seeking to create revenue as well as ensure sustainable food production for the future generation.