Beats Pill XL Speakers Recalled by Apple due to Defects

Published By : 04 Jun 2015 | Published By : QYRESEARCH

Apple is intentionally pulling out approximately 222,000 of its Beats Pill XL speakers in U.S. after getting reports about battery burn out and overheating in 8 instances. In Canada, Apple has recalled portable capsule shaped speakers, approximately 11,000 numbers, according to a statement from Consumer Product Safety Commission.

There were reports of burnt finger due to battery overheating from a customer and damage to the desk of another customer.

Apple has offered refunds to customers or the option of using store credits worth US$325. Customers have been advised not to use the speakers. The speakers can be identified by a “b” Beats logo located on the grille or by the words “beatspillXL” on the handle. 

Apple had acquired Beats Electronics LLC, the company famous for its music streaming service and exclusive headphones, in 2014 at approximately US$3 billion. Apple has been low key in the merger and acquisition area and the contract was among the most advantageous for the company. The company’s attention away from the main Apple brand and its decision on continuing the Beats brand was observed as an unusual decision.

In its financial reports Apple does not reveal its Beats sales in a separate format, but the business is defined in the “other products” group that comprises third party accessories, IPod and Apple TV. The sales figures in this category showed a decline of 10 % in the year ending March 28, as compared to US$1.69 billion in the previous year.
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