Published By : 07 Dec 2015 | Published By : QYRESEARCH
Australia based wine maker Treasury Wine Estates announced on Monday that it will voluntarily start including calorie information on the labels of all of its bottled wine products so that consumers can make well informed decisions about their beverages they are consuming.
This winemaking operation owns a number of brands based in the United States such as Sterling, Beaulieu, and Stag’s Leap, in addition to a number of internationally renowned brands such as Penfolds. Treasury Wine Estates will become the very first company within the global wine industry to provide consumers nutrition information on its products’ labels.
Liquor giant Diageo in March became the first producer of alcoholic drinks to announce that it will be including a nutrition panel in all of its products. This label would feature information on fat, carbohydrates, and calories per serving.
General Manager of Treasury Wine Estates Europe Dan Townsend told Drinks Business that the company recognizes the need for consumers to access accurate facts and information regarding the nutrition value and calorie content so that they can make informed choices when it comes to alcohol consumption.
He added that Treasury Wine Estates already has a considerable footprint across the globe, with products sold in over 70 nations. They believe that by providing calorie and nutrition information on their bottled products will be a positive commitment to the brand and will allow the overall wine industry to better respond to the interests of the consumer.
Even though Spanish wine maker Felix Solis Avantis has been providing nutritional information on its wine sold domestically for several years now, Treasury Wine Estates will become the first wine maker to internationally ship wine bottles with nutrition information on its labels.
The first batch of new bottles with the informative labels will be first rolled out in Europe after the 2016 vintage labeling process. The regions to follow include the Americas, Asia, Australia, and New Zealand.