Aspartame Out for Diet Pepsi
Published By : 27 Apr 2015 | Published By : QYRESEARCH
PepsiCo’s Diet Pepsi will begin selling its beverage minus aspartame later this year. This has been called one of the most significant changes made to the drink in nearly decades and the move comes after sales were down miserably following a consumer backlash against the use of the artificial sweetener.
The company said that beginning in August this year, it will substitute aspartame with a combination of acesulfame potassium and sucralose in Diet Pepsi, Wild Cherry Diet Pepsi and Caffeine Free Diet Pepsi that are sold in the United States. The move came after a 5.2 per cent drop in the sales volume of Diet Pepsi, as per information released by Beverage-Digest.
Coca Cola’s Diet Coke, which also uses the artificial sweetener aspartame, saw a drop of 6.6 per cent in sales.
Diet Coke is currently the number 1 sugar free soda in the country and Pepsico is attempting to get ahead of it by dropping the controversial sweetener. Over the past few years, consumers have been staying away from both the brands out of fear that the sweetener that is created in the lab may cause cancer. However, the US Food and Drug Administration has stated that no proof has been found yet that connects health risk to aspartame.
Senior vice president of Pepsi and other flavours drinks in North America Seth Kaufman said in an interview that even though years of studies have proved that aspartame consumption is safe, consumer demand in the United States has been changing. Consumers of diet cola in the US have been constantly asking for a great diet cola that is free of aspartame. Even then, there has been no sign of Coca Cola budging.