Apple Remains Tight Lipped about Sale and Distribution of Watch
Published By : 09 Mar 2015 | Published By : QYRESEARCH
As Apple is all set to launch its Apple Watch next month, the world awaits its entry into a whole new territory. This is going to be the first new product for Apple in five years. To win the market, the Apple Watch will have to appeal at both levels of fashion and function. In a bid to do so, Apple will begin the advertising campaign with Vogue with a 12-page insert.
The phone giant hasn’t divulged any details about its marketing plans and it plans to keep its distribution and sales strategies under the cover. This has been done purposely to keep the retailers guessing about when they will be able to sell it.
Sources close to the matter stated that Best Buy Co Inc, which sells maximum number of Apple products will not get the watch in time. However, the company did not comment on the issue. The other retailers such as Saks 5th Avenue, Macy’s, Barney’s, and Bloomingdales stated that they do not plan to sell the watch yet. The other retailers, Nordstrom and Target did not comment on the situation either. However, sources stated that Nordstrom has been in talks with Apple.
Van Baker, research vice-president at Gartner Inc., a technology research firm stated that Apple is being extremely careful as they are unsure about how the product will perform once it rolls out. Speculations suggest that Apple might sell via its stores, where it has total control over the experience. The company also has the ability to train their staff for it.