Alcoholic Beverages Report Record-Breaking Online Sales during Chinas Singles Day Shopping Festival

Published By : 13 Nov 2015 | Published By : QYRESEARCH

The leading online wine and spirits retailer in China have reportedly registered a significant rise in their sales during the 2015 edition of China’s Singles’ Day shopping festival. 

During the first 24 hours of one of China’s most celebrated shopping festivals that are to last for 72 hours, retailer Yesmywine doubled its sale on the outlet. Furthermore, famous wine and spirit retailer and Sichuan 1919 also reported record-breaking sales figures. 

On this day, online retailers from different sectors announce exceptional discounts to attract customers from across the country. China hosts the Singles’ Day, which is also called Guang Gun Jie, on 11th November. In the last few years, the event has become one of the largest online shopping festivals in the world, participated by major online retailers such as and 

As reported by YesMyWine,’s sales figure represents only a part of its total sales campaign across its offline and online platforms. As told by the local media, also exhibited a significant increase in their sales, although the final figures are yet to be released publicly. 

The executive president of YesMyWine, WANG Yang said to a local media before the campaign was launched that his company aims at maximizing profit. Wang during the interview stressed that unlike popular alcoholic beverages brand in China, YesMyWine will not startlingly reduce its prices to increase its sales. According to YesMyWine’s official website, wines that were priced below £20 (CNY200) per bottle were the most popular among customers. 

Besides the common wines, YesMyWine also sold popular beverages from its portfolio of fine wine such as Chateau Haut-Brion 2010, Chateau Calon Ségur 2006, and including Bordeaux Grand Crus at a discounted price to their customers. However, some of these fine wines were sold for over CNY1000. A represented from YesMyWine agreed that their sales were extremely heated during the first day of China’s Singles’ Day.

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