Soft drinks have been closely associated with the notion that it is the drink of the urban folk. However, in recent decades, as the per capita incomes have risen, soft drinks have become an indispensable part of every household in almost every meal. The global soft drinks market is inclusive of bottled water, CSD, juices and concentrates, RTD tea and coffee, functional drinks, and others. Despite the health concerns over excessive consumption of carbonated and/or caffeinated soft drinks, indulgence in these drinks continues to be on the rise. This trend forms the backbone of the expansion of the global soft drinks market.
Reports studying the global soft drinks market highlight that rapid urbanization, drastically changing lifestyles, increasing disposable incomes, and availability of a wide range of products in the market are some of the reasons for its proliferation in the recent years. In the coming years, innovative packaging approaches and powerful marketing strategies will be the formula for success for important soft drinks market players. Additionally, as the world moves towards living a healthy lifestyle, soft drinks that are enriched with vitamins, minerals, and other nutrients will pick up pace.
The reports listed in the soft drinks market category study all the possible aspects of this industry. Each of these reports includes a SWOT analysis and a Porter’s five forces analysis. Both of these tools help in assessing the key factors influencing the global soft drinks market and building a framework for the readers to make important business decisions. The in-depth analysis of the market enables the readers to draw up the trajectory of growth of this market for the next few years.