Pasta, Bread & Rice Market


Pasta, bread, and rice have been some of the most consumed foods across the world. Attributed to various geographies, they have been an inseparable part of the staple diet for people of all social classes. The farming of rice and wheat has been carried on for centuries in most parts of the world, making the markets associated with pasta, bread, and rice integral to not just basic sustenance, but culture as well. Rice is one of the most commonly found foods in the world today. The shape, size, and color of each grain of rice is indigenous to their primary region, but today we are able to consume most of these types thanks to advancements in agriculture and transportation.

The global inventories of rice have shown a steady rate of improvement in quality as well as quantity. Rice especially is an inseparable part of the diet of many rural areas in the world and the supply of rice is often used as a barometer for food security. There are still parts of the world where rice is often used as a wage commodity. This can be seen in India, especially for workers associated with the farming of cash crops or even in other non-agricultural sectors. The trend is still prevalent in several emerging economies. Meanwhile, the global market for rice is being driven by a growing demand from restaurants and the fast food companies. The population is growing at a rapid rate across the world and so is the demand for pasta, bread, and rice.

Pasta, the traditional Italian staple, is made from wheat flour. Pasta has found high popularity across the world due to its ability come in various sizes, shapes, and can be served with several preparations. The versatility of pasta has made it extremely popular in all developed economies and is finding its way to the common classes in emerging economies as well. With fresh and dried as the two general types of pasta in terms of availability, they can come in the form of spaghetti, noodles, or macaroni. The ease with which pasta can be cooked and the variety of preparations that can be made with it are the primary drivers of the global demand for pasta.

The demand for bread and other baked goods had taken a severe hit towards 2008 during the economic recession. Throughout the recovery period, however, the demand for bread had witnessed a massive upswing in all parts of the world. The three key reasons for the global scale consumption of bread is its affordability, the attached health benefits and nutritional fulfillment, and the very high rate of convenience in consumption. Modern types of bread are increasingly being fortified with added grains or nutrients to cater to the increasingly health-conscious consumer base. White bread and brown bread are the two generalized categories of bread types.

Pasta and bread have a higher rate of consumption in developed economies, while rice is a massively important food component of the pyramid in developing economies. However, as the state of each region improves steadily and disposable income for each individual increases, consumers are gaining access to all types of pasta, bread, and rice, allowing a more wholesome diet and market appeal.

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