As beverages form an integral part of our society and culture, the global beverages market has witnessed an impressive growth over the years. The rising population, coupled with increasing disposable income of consumers across the globe, is projected to drive the beverages market in the global arena.
Generally, the global beverages market is segmented into the markets for alcoholic beverages and non-alcoholic beverages. Beer, wine, and spirits such as vodka, whiskey, and rum are major products available in the alcoholic beverages market. Soft drinks, juice, bottled water, coffee and tea, and milk (flavored and non-flavored) are the primary products of the non-alcoholic beverages market.
Functional drinks is another important segment of the global beverages market. These are non-alcoholic beverages, fortified with vitamins, minerals, and amino acids. Energy drinks, performance drinks, mineral water, fortified fruit drinks, ready-to-drink teas, and soya based drinks are the key products of the functional beverages market.
The global beverages market is spread across North America, Asia Pacific, Europe, and the Rest of the World. The Coca-Cola Co., Diageo Plc, PepsiCo Inc., and Dr. Pepper Snapple are some of the major players operating in the worldwide market for beverages.
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